Real-Time 3D, Configurators and Spatial Interfaces

What we do

Real-time product configurators that let a customer assemble, arrange and price a product before committing. Room and space planners where the result is a layout somebody can actually order. Digital twins that take live data from a deployed system and show its real state rather than a stylised one. Spatial and immersive interfaces where the three-dimensional view earns its place rather than decorating a page.

All of it engineered to run in a browser, because an experience behind an app install is an experience most customers will not reach.

Why most of these disappoint

The demo is beautiful and the production version is slow, because nobody budgeted for geometry optimisation, texture streaming or the long tail of devices real customers hold. Or the configurator lets people build a combination the factory cannot make, which turns a sales tool into a source of cancelled orders.

We treat it as an engineering problem with a graphics layer, not a graphics project with engineering attached. The catalogue rules, the pricing logic and the manufacturing constraints are part of the build from the start.

Where it connects to the rest of what we do

A digital twin is only as good as the telemetry underneath it, which is the same pipeline work we do on industrial IoT. A configurator is only as good as its link to the catalogue and order system, which is ordinary integration done carefully.

That is why this sits with the engineering rather than beside it. The visible layer is the part customers touch, and the parts they never see are what make it true.

WHAT THIS RESTS ON

Browser first

Built to run without an install, on the hardware customers already have

Catalogue accurate

Configurations constrained to what can actually be manufactured and ordered

Live where it matters

Twins driven by real telemetry, using the same pipelines as our IoT work

Questions we hear before engagements

Do we need our products modelled from scratch?

Not always. Existing CAD is often usable with optimisation work, which is considerably cheaper than remodelling. We assess what you have before quoting the modelling.

Will it work on mobile?

That has to be a decision at the start rather than a hope at the end. Mobile changes the geometry budget and sometimes the interaction model, and designing for it later usually means building twice.